Dropbox has announced that it is now one step closer to delivering
What Was The Problem?
Dropbox had been looking for ways to respond to the need for users to be able to help customers to make projects easier to manage, centralise their frequently used files and information, and reduce the time wasted in having to swap between files and bits of work scattered across storage buckets, apps, and devices. The company is also looking for new ways to compete in a crowded cloud storage market.
The new integration that the partnership will deliver to all Dropbox users will mean that they can use Dropbox to create, open, and edit Google Docs, Sheets, and Slides files live. It will also mean that Business Administrators will be able to manage Google Docs, Sheets, and Slides files like any other content that resides in Dropbox.
With a G Suite made accessible, no matter what tools users bring to work, Dropbox and Google customers will be able to better collaborate with their frequently used tools.
Additional Native G Suite Integrations
As well as being able to use Google Docs and files in Dropbox, users will also be able to benefit from additional native G Suite integrations e.g. with Gmail and Hangouts Chat. This could help teams to stay connected with project content and the conversations around it. The Gmail add-on will allow users to display the dates of creation, modification, and last-accessed for linked files, and the Hangouts integration will bring previews for linked files directly to chats.
When Is It Available?
The new Dropbox, Google Cloud and G-Suite integration will be made available to Dropbox customers in the second half of 2018.
One of Many Collaborations For Dropbox
This is one of many collaborations with leading brands for Dropbox in recent times. For example, Dropbox has formed partnerships with Adobe Creative Cloud and its Adobe XD, Microsoft, Apple, and Workplace by Facebook.
Answer To Competition
The latest partnership with Google is another way that Dropbox can fight back against some fierce competition from the likes of Microsoft. For example, Microsoft is reported to have been trying to lure users of cloud services from Box, Dropbox and Alphabet's Google Drive by giving them its competitive product ‘OneDrive for Business’ for free until their current contract expires. Microsoft will be running the promotional switching offer for the next five months.
What Does This Mean For Your Business?
For businesses that collaborate online and need to centralise stored documents, this latest partnership is likely to be good news. The promise of centralised content, secure collaboration, and more effective communication through platforms that are already in popular use for many businesses could bring cost and time savings, reduce wastage and frustration, and could improve competitiveness by simplifying things.
All the collaborations between Dropbox and other leading brands could be particularly beneficial to small businesses that will be able to more easily access files, documents and other types of data they need on a daily basis.
Also, this good news about Dropbox can only be helpful in making some headway in restoring trust and helping customers to forget about the bad news from last September when it was revealed that the usernames, email addresses and encrypted passwords of an astonishing 68 million customers, stolen in a hack back in 2012 had re-surfaced in a leak.